Dove Campaign for Real Beauty

In this text, the song is just as important as the words on the screen. The song, True Colors is an anthem to being yourself, and not caring what others think. The video features children, this time a little older than the Onslaught video. The third girl featured has the caption, “hates her freckles.” All the girls look rather somber, there’s a wide variety of races represented, those with glasses, w/out, etc. The next girl is featured with the song, “don’ be unhappy”, and the fifth with the caption, “thinks she’s ugly” notice that she’s also hiding behind someone else as if she’s hiding because she thinks she’s ugly. The sixth is an Asian girl shown in a bathing suit, and the seventh, also an Asian girl, has the caption, “wishes she were blond” helping to drawn 6 and 7 together into that same wish. The eigth is shown reading a book in bed, and the ninth is in a crowded hallway with the caption “afraid she’s fat”. What I like most about the eigth is that it’s almost trying to tell you that it’s not her hips that are filling up the hall way with fat, it’s her fear that filling up the space and creating the distortion. At 26 seconds into the video the music picks up and the caption reads “let’s change their minds.” Girls are shown together in groups, with smiles and cheering, Then the caption “We’ve created the Dove self-esteem fund” of course to help change girl’s minds. Then the girls images are repeated the first shown with the caption “because every girl deserves to feel good about herself,” and then a series of girls smiling as they ‘show their true colors.’ “and see how beautiful she really is” The sequence again is very important, showing that the girls feel pressured to be a certain thing: beautiful, blond, less freckled, white. Then their delight that they don’t have to be anything but themselves and to rejoice in their uniqueness.